Eric Ward has been link building since the early 1990’s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.
Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.
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New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card - the fair trade supporting merchant “Two Hands Worldshop.”
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Providing “Toys with Conscience” to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, Play Fair Toys wanted to be conscience of their online consumers and develop additional website merchandising control. Netconcepts rebuilt PlayFairToys.com to have as much character as their products.
Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.
One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com
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Visit site: Play Fair Toys
Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.
Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.
Read this entire article and learn how to capture your own Long Tail.
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This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.
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This month, let’s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.
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Credit Demystified was designed to help visitors become credit savvy. Dedicated to providing simple answers to complicated credit questions, Credit Demystified provides free articles, workbooks, and links to home loan options. Built on behalf of Countrywide Home Loans, the site is designed to make the most of Web 2.0 opportunities, and like all Netconcepts’ websites it is search engine optimal.
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Visit the site: Credit Demystified
Further reading: Credit Demystified Press Release
PoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.
Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.
One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.
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Visit The Site: Pooldawg
For More Reading: Testimonial, Case Study
Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…
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House of Travel is New Zealand’s largest independent chain of travel agents. Fully 20% of total sales are transacted online, so their website is a very important part of their business.
It was our vision that social media, blogging in particular, could play a pivotal role in House of Travel’s online marketing strategy. Happily, our enthusiasm for blogging for marketing was contagious and House of Travel enlisted Netconcepts’ help in their blog strategy and implementation.
The House of Travel blog provides insight on travel destinations through the sharing of personal experiences from House of Travel travel agents and associated staff. The blog is both entertaining and educational for would-be travellers. Most entries include photos. The blog has multiple authors, and is organized by staffers’ journeys, by destination, as well as by date. Multiple RSS feeds are available.
Charles Coxhead, Online Marketing Manager at House of Travel, states that the blog “started out very much as an experiment but quickly proved itself and we now consider it an integral part of our content and ecommerce strategy.”
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Visit the site: House Of Travel Blog
Further reading: Case study, Testimonial, Computerworld Article
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